Skip specializes in writing for nonprofits because they are his longtime passion — his calling, if you will. In addition to being a retired, award-winning journalist, Skip was trained specifically in copywriting for nonprofit organizations by the masters, American Writers & Artists Inc., which is widely recognized as the best trainer of copywriters in the world. He offers you a variety of services:
Direct-response letters. Direct-response letters allow you to target the people you most need to reach, and they are the most personal way to reach them. Letters also eliminate the need for intervening media, and — this is crucial — they provide you with trackable, measurable, positive responses.
Email appeals. These are similar to direct-response letters, but years of marketing experience shows people read emails differently than they read letters they can hold in their hands. Thus, they require a slightly different approach. I am familiar with the differences and so I can make email appeals work for you.
Grants. In seeking grants, I collaborate with Todd Chas, a long-proven expert in the field. Todd has been successful in obtaining grants for several nonprofits, bringing them as much as $90,000. However, if you prefer to write grant requests yourself, we can save you valuable time and effort by researching donors for you and editing your final proposal.
Press releases. Press releases are important because they can get your name before the public. During my 30 years as a journalist I read thousands of press releases, so I know what editors will use and what they will throw away immediately. As a journalist, I also can come up with ideas for press releases that non-journalists probably would not think of.
Op-ed page articles. Whenever news breaks that involves your cause, or whenever a specific time period is devoted to your cause (such as National Cancer Awareness Month), an op-ed page article is a natural. As a longtime journalist I know what editors are looking for, and as a former newspaper columnist I can deliver.
Organization histories. A well-written history of your organization not only lists the facts of who you are and what you do, but more importantly it expresses why the work you do is important and why it is worthy of your reader’s generous support.
Speeches. As a public speaker myself (I am a former district director of lay speaking for the United Methodist Church), I know how to make audiences respond.
Editing services. I will edit your existing donor communications, speeches, organization histories or any other documents to make them more effective and therefore get better results for you.
Thank-you letters. Thank-you letters are important. When donors contribute to your cause, a quick thank-you letter not only gives them the tax information they need, but it also makes them feel you care about them. Thanking donors also makes them much more likely to donate the next time you ask; ignoring them reduces that possibility significantly. Thank-you letters can be short and simple, but they are extremely important.